Rocky Mountain Advertising Campaign
We've been asked to join in a national competition for an advertising campaign to promote Rocky Mountain National Park as a vacation spot. The State of Colorado has decided to focus its attention on creating advertisements for 3-5 different styles of magazines (travel, sports, science, mainstream, and others). Colorado's tourism board has requested that we provide a set of advertisements (minimum of 3) for its viewing.
In order to accomplish this assignment, you'll need to refer to the Bedford Reading (pages 27-31) as well as previous class discussions on the following:
Rhetorical Elements of Visual Design and the Rhetorical Situation
As the author of this particular visual space you have an opportunity to discuss the topic at hand in connection to your particular issue as well as express your own particular position to a larger discourse community--the magazine.
Who is your audience? What is that you want them to take with them as a moment of memory? (Ralph Waldo Emerson speaks of providing the audience with a shining ball of the light that the speaker/author provides as a connecting link to the speech/essay/web page. . . former President, George Bush's idea of the "thousand points of light" is just such a memory)
Ethos: An appeal to the audience through the credibility of the speaker, writer, designer
Pathos: An appeal to the audience via emotion
Logos: An appeal to the audience through reason
Keeping your audience in mind, what do you feel is your most important message for this particular webpage? You can also use your second most important. (Aristotle tells us that we need to make sure that we put our most important messages first . . . second . . . and third.)
How do you want to get your point across? Like the web, advertising is a form of media that allows you to use a mix a different styles in order to express your particular spin on the topic at hand. You are welcome to use color, font, images, backgrounds, words, and sound as part of your project. However, you need to keep in mind that more does not always equate better. In addition, you have the opportunity to provide your audience with direct appeals (ethos, pathos, logos) that connect the viewer to the topic.
Your group will be assigned a magazine. As a group you will need to determine how to best appeal to your audience . In addition to the pictures below, the Colorado tourism board has provided a set of tools that will help you construct storyboards for your advertisements. They include photos, information, links, scissors, crayons, paper, and glue.
Using the tools provided, and your own ingenuity, go ahead and develop and advertisement for your particular magazine.
Do not forget to add a disclaimer pointing out that your advertisement is sponsored by the State of Colorado Tourism Board.
Many of the above photos were found here: http://www.nps.gov/romo/downloads_photos/photos.html
Others are from my own collection of RMNP photos