|Rhetorical Elements of Visual Design
and the Rhetorical Situation
As the author of this particular visual space you have an opportunity to discuss the topic at hand in connection to your particular issue as well as express your own particular position to a larger discourse community--the magazine.
Who is your audience? What is that you want them to take with them as a moment of memory? (Ralph Waldo Emerson speaks of providing the audience with a shining ball of the light that the speaker/author provides as a connecting link to the speech/essay/web page. . . former President, George Bush's idea of the "thousand points of light" is just such a memory)
Ethos: An appeal to the audience through the credibility of the speaker, writer, designer
Pathos: An appeal to the audience via emotion
Logos: An appeal to the audience through reason
Keeping your audience in mind, what do you feel is your most important message for this particular webpage? You can also use your second most important. (Aristotle tells us that we need to make sure that we put our most important messages first . . . second . . . and third.)
How do you want to get your point across? Like the web, advertising is a form of media that allows you to use a mix a different styles in order to express your particular spin on the topic at hand. You are welcome to use color, font, images, backgrounds, words, and sound as part of your project. However, you need to keep in mind that more does not always equate better. In addition, you have the opportunity to provide your audience with direct appeals (ethos, pathos, logos) that connect the viewer to the topic.