|Who is our audience?
Did we keep our audience in mind?
|What types of language do we use
in connection to that audience?
Did we use that style of language?
|What do we need to do
in order to realign our project to meet the needs of that audience?
What did we assume about our audience's knowledge pool?
Are there pieces of information that we might want to include to help our audience understand us?
Did we hook 'em?
Or did we start out by putting them to sleep?
How can we fix that?